Independent Analytics is a GDPR-friendly website analytics plugin made exclusively for WordPress. Give it a try if you’re ready for a Google Analytics alternative.

This is a free plugin and doesn’t require you to create an account on another site. All features outlined below are included in the free plugin.

Main Features:

• Analytics dashboard inside your WP admin
• Most popular posts and pages
• Top traffic sources
• Geographic data with interactive world map
• Device report with device types, browsers, and OS
• Virtually zero performance impact
• GDPR compliant

Independent Analytics Pro
Gain even more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, click tracking, real-time analytics, eCommerce sales tracking (WooCommerce & SureCart support), form submission tracking, and HTML email reports.
Click here to get Independent Analytics Pro →

The ONLY analytics tool with full WordPress integration

Independent Analytics is different from Google Analytics and other analytics apps.

Other analytics tools watch your site from the outside like a visitor, but as a plugin, Independent Analytics runs on the inside. This means it has access to much more data to display in your reports. For instance, tools like Google Analytics will only list your URLs, but Independent Analytics lists each page by title and includes other properties, like the author, post type, and more.

Loved by the WP community ❤️

No more copying & pasting tracking codes

Just install the plugin, and tracking starts right away. You don’t need to mess with any tracking codes, edit your site’s head element, or create an account elsewhere.

GDPR Compliant

Independent Analytics is privacy-friendly by design.

• Does not use cookies
• Does not store personally identifiable information (PII)
• Data is created and stored entirely on your server

Since Independent Analytics uses cookie-less tracking and doesn’t store PII, you don’t need to add a cookie popup to collect tracking consent.

Data portability

As an analytics WordPress plugin, your data is collected and stored entirely on your server. This means you can:

• Backup your analytics every time you backup your site
• Transfer your analytics to any domain
• Export your data and save it locally or on the cloud

Who’s it for?

Independent Analytics is easy enough for a total beginner to use while still offering tools for deep data analysis for any WordPress website.

• Bloggers: use Independent Analytics as a simple blog stats plugin. Find out how many views your posts get and how much traffic you get from search engines and social media.
• eCommerce stores: track views and visitors for your WooCommerce products and find out which countries visit your site the most.
• News sites: get same-day statistics for all your posts and filter by author to find your most successful writers.
• Startups: start tracking your visits right away and find out which early marketing tactics are driving results.

Top Features

Our WordPress statistics plugin is more robust than a simple hit counter and includes all of the following features:

• Beautiful analytics dashboard – check your stats right inside your WP admin dashboard.
• Easy installation – the tracking code is added to every page automatically.
• GDPR-friendly – enjoy privacy-friendly analytics without any cookie popups.
• Made for WordPress – deep integration with no outside account required.
• Referrer report – find the sites sending you traffic.
• Geographic report – see which countries and cities your visitors are from.
• Device report – get a breakdown of traffic by device type, browser, and OS.
• Saved reports – create and save your own custom reports to the sidebar.
• Filtering system – segment your data with the powerful filters.
• Vital metrics – find your views, visitors, sessions, bounce rate, session duration, and views per session metrics in the Quick Stats, chart, and data table.
• Visitors Growth – find your fastest-growing pages and referrers.
• Author stats – sort and filter your pages by author.
• Post type stats – segment by post type to view stats for your posts, search results, custom post types, and more.
• Ignore user roles – easily ignore activity from admins while recording traffic from Subscribers and Customers
• Ignore IP addresses – add any IP address to your ignore list in just two clicks.
• Landing page stats – Use the Entrances metric to find your top landing pages.
• CSV exporting – export any report to CSV for additional analysis.
• PDF exporting – export any report as a beautiful PDF to share with colleagues.
• Share access with authors – share access with any user role in a few clicks and optionally limit the stats to only content published by the author.
• White-label the dashboard – white-label the analytics for non-admins to remove any branding and external links.
• View counts in the Posts menu – check how many views your recent posts have while browsing the Posts menu
• Admin toolbar stats – see how many views each page has while viewing or editing it.
• Dashboard widget – get a quick look at your stats when you login.
• Public view counter – show off how many views each post on your site has gotten.
• Automatically delete old data – delete data older than X days/years to limit the total data storage.
• Developer API – the rudimentary developer API lets you get stats from any page on your site.
• RTL support – Independent Analytics works just as well for right-to-left languages.
• Campaigns report (Pro) – create and track UTM campaign links.
• Click tracking (Pro) – track clicks on any link without touching code.
• Real-time analytics (Pro) – see how many visitors are currently on your site.
• eCommerce analytics (Pro) – integration with WooCommerce & SureCart lets you find your most profitable campaigns, landing pages, and referrers.
• Form tracking (Pro) – integration with 17 top form plugins lets you track submissions automatically and discover where your leads are coming from.
• HTML email reports (Pro) – schedule a beautiful daily, weekly, or monthly email report for yourself and your clients.

Explore every feature with screenshots here →

Independent Analytics Pro
Gain even more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, real-time analytics, eCommerce sales tracking (WooCommerce & SureCart support), form submission tracking, and HTML email reports.
Click here to get Independent Analytics Pro →

About Us

Independent Analytics is designed and developed by Ben Sibley and Andrew Mead in the beautiful city of Philadelphia.