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Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

• Easy-to-understand stats directly on your WordPress dashboard
• Official stats from multiple Google tools, all in one dashboard
• Quick setup for multiple Google tools without having to edit the source code of your site
• Metrics for your entire site and for individual posts
• Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

• Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
• Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
• AdSense: Keep track of how much your site is earning you.
• PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
• Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins. It requires a cookie banner plugin and, at least, one other plugin that supports the WP Consent API.

With this plugin, all supporting plugins can use the same set of methods to read and register the current consent category, allowing consent management plugins and other plugins to work together, improving compliance with privacy laws.

WARNING: the plugin itself will not handle consent. It will show you how many plugins you have without Consent API support and will improve compliance on your site by ensuring smooth communication between cookie banner plugins and plugins that set cookies or track user data.

What problem does this plugin solve?

Currently, it is possible for a consent management plugin to block third-party services like Facebook, Google Maps, Twitter, etc. But if a WordPress plugin places a PHP cookie, a consent management plugin cannot prevent this.

Secondly, some plugins integrate the tracking code on the clientside in javascript files that, when blocked, break the site.

Or, if such a plugin’s javascript is minified, causing the URL to be unrecognizable and won’t get detected by an automatic blocking script.

Lastly, the blocking approach requires a list of all types of URL’s that tracks data. A generic API where plugins adhere to can greatly
facilitate a webmaster in getting a site compliant.

Does usage of this API prevent third-party services from tracking user data?

Primary this API is aimed at compliant first-party cookies or tracking by WordPress plugins. If such a plugin triggers, for example, Facebook,
usage of this API will be of help. If a user embeds a Facebook iframe, a blocking tool is needed that initially disables the iframe and or scripts.

Third-party scripts have to blocked by blocking functionality in a consent management plugin. To do this in core would be to intrusive, and is also not applicable to all users: only users with visitors from opt-in regions such as the European Union require such a feature. Such a feature also has a risk of breaking things. Additionally, blocking these and showing a nice placeholder requires even more sophisticated code, all of which should in my opinion not be part of WordPress core, for the same reasons.

How does it work?

There are two indicators that together tell if consent is given for a specific consent category, e.g., “marketing”:
1) the region based consent_type, which
can be opt-in, opt-out, or other possible consent_types;
2) and the visitor’s choice: not set, allow, or deny.

The consent_type is a function that wraps a filter, “wp_get_consent_type”. If there’s no consent management plugin to set it, it will return false. This will cause all consent categories to return true, allowing cookies to be set on all categories.

If opt-in is set using this filter, a category will only return true if the value of the visitor’s choice is “allow”.

If the region based consent_type is opt-out, it will return true if the visitor’s choice is not set or is “allow”.

Clientside, a consent management plugin can dynamically manipulate the consent type and set several cookie categories.

A plugin can use a hook to listen for changes or check the value of a given category.

Categories and most other stuff can be extended with a filter.

Existing integrations

Categorized, and sorted alphabeticaly

Example plugin

• Example plugin. The plugin basically consists of a shortcode, with a div that shows a tracking or not tracking message. No actual tracking is done 🙂

Consent Management Providers

• Complianz GDPR/CCPA.
• Cookiebot.
• GDPR Cookie Compliance.

Consent Requiring Plugins

• AddToAny.
• AFL UTM Tracker Plugin.
• Google Site Kit.
• Pixel Manager for WooCommerce.
• Woo.
• WP Statistics.

Demo site

wpconsentapi.org
Below are the plugins used to set up the demo site:

• Complianz
• The example plugin

javascript, consent management plugin

//set consent type
window.wp_consent_type = 'optin'

//dispatch event when consent type is defined. This is useful if the region is detected server side, so the consent type is defined later during the pageload
let event = new CustomEvent('wp_consent_type_defined');
document.dispatchEvent( event );

//consent management plugin sets cookie when consent category value changes
wp_set_consent('marketing', 'allow');

javascript, tracking plugin

//listen to consent change event
document.addEventListener("wp_listen_for_consent_change", function (e) {
  var changedConsentCategory = e.detail;
  for (var key in changedConsentCategory) {
    if (changedConsentCategory.hasOwnProperty(key)) {
      if (key === 'marketing' && changedConsentCategory[key] === 'allow') {
        console.log("just given consent, track user")
      }
    }
  }
});

//basic implementation of consent check:
if (wp_has_consent('marketing')){
  activateMarketing();
  console.log("set marketing stuff now!");
} else {
  console.log("No marketing stuff please!");
}

PHP

//declare complianz with consent level API
$plugin = plugin_basename( __FILE__ );
add_filter( "wp_consent_api_registered_{$plugin}", '__return_true' );

/**
* Example how a plugin can register cookies with the consent API
 * These cookies can then be shown on the front-end, to the user, with wp_get_cookie_info()
 */

function my_wordpress_register_cookies(){
    if ( function_exists( 'wp_add_cookie_info' ) ) {
        wp_add_cookie_info( 'AMP_token', 'AMP', 'marketing', __( 'Session' ), __( 'Store a unique User ID.' ) );
    }
}
add_action('plugins_loaded', 'my_wordpress_register_cookies');


if (wp_has_consent('marketing')){
//do marketing stuff
}

Any code suggestions? We’re on GitHub as well!